Calculate the estimated market size

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Reference no: EM133670745

Canadian Hockey Stick Company - Expansion plan

A Canadian manufacturer (Grayes Corporation Canada ) of the above product is located in Canada, and the executive team plan to open new market in Europe. They set a meeting and assign the marketing team to look into this plan and make all necessary study and market research to find the best options to open the business operations there.

What is requested, to plan to open new company operations in European market, in one of the most high demanding consumers in whatever country after your extensive market research.

1. Nominate three countries, with justification, why you choose these three countries with order.
2. Provide some market research techniques, with all relevant illustrative figures , charts, table and photos.
3. Calculate the estimated market size, which segment of the market you will focus on, what is your strategy and marketing mix approaches, to reach to a successful and feasible objectives for that expansion plan.

General Instructions:
1. It's an individual assignment. each student should send his/her file separately.
2. The file is PPT file only, considering the color, font size and types and any illustrative and presentable approaches will be highly evaluated.
3. Coping the idea or same concept and performance will not be graded.

Reference no: EM133670745

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