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Calculate the economic value of a loyal customer

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Reference no: EM133003112

Calculate the economic value of a loyal customer for a company given that the customer purchases, on an average, worth $43 per visit and comes three times a year. The company's gross profit margin is 35 per cent with a customer defection rate of 0.4. (Enter answer with two decimals of the answer will be marked wrong)

Reference no: EM133003112

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