Solution-Calculate the distribution of policies by product

Calculate the distribution of policies by product type

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Reference no: EM133183299

Question - The marketing department is launching a new advertising campaign. The company has collected the following information on product sales:

	Total Polices	Gender		Location
	Total Polices	Female	Male	Northwest	Northeast	Central	South
Auto insurance	596,368	459,875	136,493	180,263	145,731	15,478	254,896
Homeowners insurance	328,954	158,458	170,496	47,661	58,789	22,085	200,419
Umbrella policies	25,478	5,487	19,991	7,865	9,472	2,268	5,873
Small business policies	10,369	7,986	2,383	785	1,007	8,218	359
Other	5,036	4,102	934	469	847	223	3,497

Required -

1. Calculate the distribution of policies by product type, gender, and location.

2. Present the information using charts and/or graphs.

3. What does this tell you about purchase patterns and how can this information be used by the company)?

Reference no: EM133183299

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Calculate the distribution of policies by product type

Reference no: EM133183299

Reference no: EM133183299

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