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An important, often overlooked part of marketing is the evaluation of existing marketing programs. Evaluation allows marketers to understand if their initiatives are working, and to illuminate potential areas for improvement going forward. In this assignment, you will examine this.
Assume that you have opened Arthur’s Place, a quick serve pizza restaurant. In order to attract attention to the new business, after one month in business, you decide to commence a coupon program. You pay to have coupons included in the local town’s Valpak coupon mailer. The cost per coupon is 29 cents. You pay to have the coupon mailed to 7500 households in the local community.
After one month, you assess the effectiveness of the coupon campaign. Your accountant tells you that 176 coupons have been redeemed, and the average customer bill for the 137 transactions is $25.63. The company cost each of these transactions was $11.65.
1. Calculate the customer acquisition cost.
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..
Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..
An analysis of the holding costs, including the appropriate annual holding cost rate.
Briefly explain Evolution and contributor of Operations management.
A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..
Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.
Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.
Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.
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