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Target Costing Jared Monsma, Weekend Golfer's vice president for marketing, has concluded from his market analysis that sales have been dwindling for the standard golf cart because of aggres- sive pricing by competitors. Weekend Golfer sells these golf carts online for $3,000, whereas the competition sells a comparable cart online in the $2,800 range. Jared has determined that dropping the price to $2,850 would regain the firm's annual market share of 8,000 golf carts. Cost data based on sales of 8,000 gas golf carts follow:
Budgeted Amount
Actual Amount
Actual Cost
Direct materials
$4,200,000
$4,500,000
Direct labor
100,000 hrs.
125,000 hrs.
1,750,000
Machine setups
75,000 hrs.
750,000
Mechanical assembly
375,000 hrs.
400,000 hrs.
5,000,000
Required
1. Calculate the current cost and profit per unit.
2. How much of the current cost per unit is attributable to non-value-added activities?
3. Calculate the new target cost per unit for a sales price of $2,850 if the profit per unit is maintained.
4. What strategy do you suggest for Weekend Golfer to attain the target cost calculated in requirement 3?
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questionon january 1 2012 john doeby enterprises acquired a 55 interest in bmi inc. bmi. doeby paid for the transaction
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Tablet Tailors offers a second package (Tablet Bundle B) which includes a service plan for the tablet PC covering the 4-year contract period. That product bundle sells for $600. Tablet Tailors provides the tablet service as a separate product w..
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