Calculate the cost of marketing several products

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A marketing manager who wants to calculate the cost of marketing several products to several target markets will probably have to: read all requisitions very carefully. allocate advertising expense to general overhead. reorganize some of the company`s functional cost accounts to natural accounts. reclassify all natural accounts into functional accounts. None of these—it is impossible to link the costs of marketing to target markets.

Reference no: EM131129147

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