Reference no: EM133358721
Question: Select a business that has a Facebook page
Calculate the Conversation Rate (CoR), Amplification Rate (AmR), and the Applause Rate (ApR) for 5 of their recent Facebook posts.
Next, calculate an average CoR, AmR, and ApR for the 5 Facebook posts. Show your calculations, include screenshots to illustrate how you performed the calculations,
Then answer the following:
Describe the Conversation Rate (CoR), Amplification Rate (AmR), and Applause Rate (ApR).
What is your interpretation of each of these measurements?
Does this company pass the MoR test?
Should this business have a Facebook presence? Why or why not?
In general, are page likes (or followers) an optimal metric for a business to measure the success of their social media presence? Why or why not?
Do you think these quantitative measurements (CoR, AmR, and ApR) are an adequate representation of the value of a business' social media presence? Why or why not?
What are some considerations to take into account when calculating/determining the return on investment (ROI) for a business' social media presence?
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