Reference no: EM133048001

Question - Dewqas Limited has prepared the following profit analysis, for the current financial year:

Sales (150,000 units) $1,140,000

Variable expenses $720,000

Contribution margin $420,000

Fixed expenses $261,000

Profit $159,000

Management are considering a range of options to improve profitability. These options include reducing the selling price by $0.15 per unit and updating machinery and production methods. If machinery and production methods are updated, fixed expenses will increase by $80,000 per year and variable expenses will decrease by $1.50 per unit. However, management are concerned at the increased risk and changes to the level of operating gearing. If the selling price is reduced by $0.15 per unit, the number of units sold is expected to increase by 5%. There is no reason why management cannot reduce the selling price and update machinery and production at the same time.

1) Calculate the contribution margin per unit, total fixed costs, the breakeven point in units, and total expected profit for all of the possible choices that management can make.

2) Complete the following table in section 2, part A of the template, showing expected profit at various sales levels for (i) the current state of operations (no changes) and (ii) the case where machinery and production methods are updated. Show all amounts in whole dollars (do not include cents).

3) Based on your results for part 2 produce a profit-volume chart. Show both cases on the same set of axes.

4) Based on your results to parts 1, 2 and 3, write a brief recommendation to management advising on the recommended course of action.