Reference no: EM132735170
Baird Corporation makes and sells state-of-the-art electronics products. One of its segments produces The Math Machine, an inexpensive calculator. The company's chief accountant recently prepared the following income statement showing annual revenues and expenses associated with the segment's operating activities. The relevant range for the production and sale of the calculators is between 32,000 and 66,000 units per year.
Revenue (40,000 units × $11.00) $440,000
Unit-level variable costs
Materials cost (40,000 × $3.00) (120,000)
Labor cost (40,000 × $2.00) (80,000)
Manufacturing overhead (40,000 × $0.50) (20,000)
Shipping and handling (40,000 × $0.32) (12,800)
Sales commissions (40,000 × $2.00) (80,000)
Contribution margin 127,200
Fixed expenses
Advertising costs (22,000)
Salary of production supervisor (62,000)
Allocated company-wide facility-level expenses (82,000)
Net loss $(38,800)
Required
Problem a. A large discount store has approached the owner of Baird about buying 9,000 calculators. It would replace The Math Machine's label with its own logo to avoid affecting Baird's existing customers. Because the offer was made directly to the owner, no sales commissions on the transaction would be involved, but the discount store is willing to pay only $6.20 per calculator. Calculate the contribution margin from the special order. Based on quantitative factors alone, should Baird accept the special order?
Problem b-1. Baird has an opportunity to buy the 40,000 calculators it currently makes from a reliable competing manufacturer for $6.50 each. The product meets Baird's quality standards. Baird could continue to use its own logo, advertising program, and sales force to distribute the products. Calculate the total cost for Baird to make and buy the 40,000 calculators.
Problem b-2. Should Baird buy the calculators or continue to make them?
Problem b-3. Should Baird buy the calculators or continue to make them, if the volume of sales were increased to 66,000 units?
Problem c. Because the calculator division is currently operating at a loss, should it be eliminated from the company's operations? Support your answer with appropriate computations. Specifically, by what amount would the segment's elimination increase or decrease profitability?