Calculate the conditional probabilities of incorrect

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Reference no: EM133576837

Question

A Toronto market research firm regularly assembles panels of consumers to test new television commercials for effectiveness. The consumers are told that they are evaluating a pilot TV program. After viewing the hour-long program, complete with commercials, they are asked many questions about the program and some about the commercial-the actual object of research. A tabulation of results from one panel counted the number of panelists who recalled the product incorrectly, the number who recalled the product correctly and had a favorable opinion, and the number who recalled the product correctly and had an unfavorable opinion. Incorrect Favorable Unfavorable Total Men 42 38 20 100 Women 63 57 30 150 Total 105 95 50 200 Calculate the conditional probabilities of incorrect. favorable, and unfavorable responses among men. Do the same for women.

Reference no: EM133576837

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