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Hudson Realty is considering a boost in advertising in order to reduce a large inventory of unsold houses. The management plans to make its media decision using the following data on the expected success of newspaper versus pamphlet promotions. Each promotion strategy requires the sane amount of capital:
ALTERNATIVES: a1: Newspaper a2: PamphletEVENTS: e1 e2 e3 e1 e2 e3NET PROFITS: 3000 6000 10000 5000 7000 9000PROBABILITIE: .30 .50 .20 .30 .40 .30
1. Construct a decision tree and show which promotion alternative you would chose by using the expected value method ()?
2. Calculate the coefficient of variation (CoV) of each alternative, and determine which one should be chosen accordingly?
3. Use the Z-table, and show the likelihood that Alternative1 as well as Alternative 2 will yield a net profit between $7000 and $9000.
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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