Calculate the breakeven analysis for both possibilities

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Reference no: EM133559954

Questions:

1. What are the strengths and weaknesses of the proposed marketing program?

2. What are the advantages and disadvantages of the proposed licensing agreement?

3. Calculate the breakeven analysis for both possibilities.

4. Should Kelly recommend launching the product using Jameson Irish Whiskey as a branded ingredient or using a generically branded whiskey? Give at least 3 reasons that support your decision and 3 reasons the board might object.

Reference no: EM133559954

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