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Units sold $100.000 consumer promotions $1,800,000 unit cost $40 personal selling 5 salespeople @ $80,000 each target return on sales 10% dealer promotions $1,200,000 advertising $1,500,000 product development $700,000
1. Calculate the break-even price.
2. What would the selling price have to be to get the target return?
3. What other factors besides break-even should you consider before setting price?
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complete exercises 7.2 and 7.6. use the excel document below to record your answers. ltbrgtexcel template for exercises
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