Calculate the brand switching matrix

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Reference no: EM133339181

QUESTION 1 Calculate the brand switching matrix (assuming a planning horizon of 1 year).

QUESTION 2 Which brand will acquire the most new customers?

QUESTION 3 BYD can 'acquire' customers by making them switch from its competitors. From the customer's perspective, what brand choice entails the highest change in perceived utility for a customer: Is it ... ? (1) switching from BMW to BYD (2) switching from Kia to BYD (3) switching from Renault to BYD (4) switching from Tesla to BYD (5) switching from VW to BYD

Reference no: EM133339181

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