Calculate measure of association

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Reference no: EM13107736

A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:

Teenagers: Cola 50 Nocola 80

Adults: Cola 90 Nocola 40

Calculate an appropriate measure of association.

Reference no: EM13107736

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