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Discussion Post: Incorporating Competitive & Consumer Insights
Using the case "BrightLife Cosmetics: Decoding Advertising Impact in the Beauty Industry", answer each question.
I. BrightLife Pricing Impact: Assess the impact of BrightLife's pricing strategy on its sales volume. Specifically, calculate the expected change in sales resulting from a 10% price reduction.
II. Competitor Pricing Impact: Examine how the pricing strategy of GlamourEdge, a key competitor, influences BrightLife's sales. Analyze the effect of a 10% reduction in GlamourEdge's product prices on BrightLife's sales volume.
III. Customer Satisfaction Influence: Investigate the relationship between customer satisfaction and sales. Quantify the impact of a 10% decrease in customer satisfaction scores on sales figures.
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