Calculate estimated trial rate for the new donut

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Reference no: EM132047774

Dunkin Donuts is testing a new healthy donut, made without added sugar or any other sweetener. Participants in a simulated test market were asked how likely they were to try the new donut. Responses fell out this way:

10% Very Likely

10% Likely

10% Neither Likely nor Unlikely

15% Unlikely

55% Very Unlikely

Dunkin Donuts figures that only 77% of those choosing "Very Likely" will actually try, while only 27% of those choosing "Likely" will try. No other responders are expected to actually try the new donut. Calculate estimated trial rate for the new donut. Report answer as a percent. Report 25.5%, for example, as "25.5". Rounding: tenth of a percent.

Reference no: EM132047774

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