Calculate estimated trial rate for product

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Reference no: EM132047747

Ace Products Company conducted simulated test market research for its newest product, called "Product 7." Participants were asked how likely they were to try Product 7 if it were available. Responses fell out this way:

50% Very Likely

25% Likely

10% Neither Likely nor Unlikely

5% Unlikely

10% Very Unlikely

Experience with prior product launches leads Ace to believe that only 72% of those choosing "Very Likely" will actually try, while only 29% of those choosing "Likely" will try. No other responders are expected to actually try the product. Calculate estimated trial rate for Product 7. Report answer as a percent. Report 25.5%, for example, as "25.5". Rounding: tenth of a percent.

MARKETING METRICS IS THE SUBJECT OF THE QUESTION.

Reference no: EM132047747

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