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Calculate clv for starbucks

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Reference no: EM133024822

Calculate CLV for Starbucks, Tim Hortons, McDonald's and Harveys. 

  1. Show your work (calculations) and state any assumptions (if necessary) you are making.
  2. What do these different CLV's mean for you as a marketing manager
  3. Do the CLV numbers vary significantly, and if so, why or why not?
  4. How could these varying CLV's impact promotions, advertising spend and channel delivery for each of the companies?

Reference no: EM133024822

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