Calculate cannibalization rate for the new eggplant wrap

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Reference no: EM132048067

Ed's Veggies is pondering the launch of a new Eggplant Wrap, which will probably cannibalize sales of the popular Salsa Veggie Wrap. Ed's Veggies sells 54,616 Salsa Veggie Wraps per year, and expects to sell 35,544 Eggplant Wraps per year. However, if it introduces the Eggplant Wrap, Ed's Veggies expects to sell only 40,992 Salsa Veggie Wraps per year. Calculate cannibalization rate for the new Eggplant Wrap. Report your answer as a percent. Report 25.5%, for example, as "25.5". Rounding: tenth of a percent.

Reference no: EM132048067

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