Calculate cannibalization rate for product

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Reference no: EM132048044

Ace Products is planning to launch a new product, "Product 8," to compete with its successful "Product 7." Currently, Ace Products sells 6,287,040 units of Product 7 per year. Ace expects to sell 3,195,460 units of Product 8 in the year of launch, but also expects that 545,085 of those units will be cannibalized from Product 7. Calculate cannibalization rate for Product 8. Report your answer as a percent. Report 25.5%, for example, as "25.5". Rounding: tenth of a percent.

Reference no: EM132048044

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