Calculate asset beta directly via first principles

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There is equity beta, asset beta, but what is revenue beta? Also, I understand equity beta is calculated as covariation between market and firm returns, and we can get asset beta by deleveraging equity beta (we can calculate asset beta "indirectly" through equity beta). But how do we calculate asset beta "directly" via "first principles"? (eg we can calculate equity beta "directly" using market and firm return)

Reference no: EM132535149

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