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Calculate appropriate measure of association

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A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results: Cola Noncola Teenagers 50 80 Adults 90 40 a Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy?

Reference no: EM132662588

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