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Part of your role as the revenue manager for a hotel company that owns and operates five full-service hotels operating under the Southern Sun Hotel brand is for you track your occupancy and ADR on a daily basis. The following data represent one of your hotel's Thursday night performance for the past seven weeks:
Thursday Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7
Occ. % 69.5 73.5 66.5 72.0 72.5 69.0 77.0
ADR R 2 150.00 2 077.00 2 298.50 2 540.50 2 562.00 1 850.00 2 277.70
Using that historical data, calculate and explain occupancy %, ADR, and RevPAR for these trailing periods:
1. For weeks 1-4
2. For weeks 2-5
3. For weeks 3-6
4. For weeks 4-7
5. What do you think would be your best estimate of next Thursday night's RevPAR? Explain your answer in detail and show calculations.
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