Calculate and analyze the projected profitability

Reference no: EM133491886

Question: Assess the Shop Thursdays' internal strengths and weaknesses.

Assess the external environment in that Shop Thursday was operating in.

Outline the qualitative pros and cons of maintaining the Exchange Tower location or increasing the focus on Thursday's online shop.

Calculate the unit contribution and contribution-margin ratio for the two types of orders made at Thursday's Exchange Tower location and for the two types of orders made online.

Calculate the total annual fixed cost of operating the Exchange Tower store and the online store. If the Exchange Tower store were to close, how much funding could then be allocated toward influencer marketing for the 2020/21 fiscal year?

Calculate and analyze Thursday's break-even for the influencer marketing strategy.

Calculate and analyze the projected profitability of the Exchange Tower store for the 2020/21 fiscal period.

Calculate and analyze the projected profitability of the online store if the Exchange Tower store were to close down for the 2020/21 period.
As Piltz, what is your decision? Justify your choice using both qualitative and quantitative analyses.

Reference no: EM133491886

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