Calculate acquisition cost for one customer

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Reference no: EM132048772

The Home Depot is using diverse media to try to reach elusive new customers for its tool rental business. The Home Depot spent $21,499 online and atracted 102 new customers. Its print ads attracted 259 new customers at a cost of $50,603. And its broadcast advertsing cost $64,940 and attracted 733 new customers. Calculate acquisition cost for one customer, for this campaign overall. (Rounding: penny.)

MARKETING METRICS IS THE SUBJECT OF THE QUESTION.

Reference no: EM132048772

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