Reference no: EM133090583

A new to the market restaurant has opened in December 2019 in Desa Sri Hartamas. They serve halal Malaysian-Japanese fusion cuisine and alcohol. The average a person would spend there is RM80. They've been doing decently, attracting a good amount of customers from neighbouring areas. They are well-known for their truffle calamari rings and signature gin-based cocktails.

Since the pandemic hit, they have been serving less dine-ins and more home deliveries. They only deliver within a 5km radius, mainly residents in Mont Kiara, Bukit Damansara and TTDI. But the revenue on home deliveries is only getting them through in the past 3 months.

Their customers are mostly young adults and mid-high income families. Their dine-ins are usually busiest on weekends for lunch and dinner. Their deliveries are usually busiest on weekdays for lunch.

In order to revive their restaurant, they have contacted us for advice and have given us free rein to propose what is right for them. Since the start, they have been managing Facebook and Instagram on their own. They also have a website. They have mentioned that they are looking for an agency to come up with the following:

1. Business Strategy

2. Digital Marketing Strategy

3. Proposed Social Media Platforms with justifications

4. Content Strategy

5. Target Audience

6. Deliverablesa