Reference no: EM133018663

C11CS Competitive Strategy - Heriot-Watt University

Topic chosen - Apple's iPhone 12 and the Dubai smartphone market.

Need a presentation of 3 slides per point and for points 2 and 3 of the attached coursework handbook - page 5 and 6. I.e.

Just provide very brief background information about the company and a description of its product line or range that is being investigated.

Determine the competitive stance for the product line or range you are investigating. Please provide a rationale for your choice of competitive stance(s) based upon evidence gathered from industry sources, quotes, video clips from the company or YouTube etc.

So total 6 slides with pictures and points text in slides. However, i need to present it so i would need a word document script / explanation for each slide of 50-100 words so total 500-600 words script.

Please follow the instructions as mentioned in the coursework handbook and let me know if you can help with this. And how much it will cost.

Topic chosen is: Apple's iPhone 12 and the Dubai smartphone market.

Competitive strategy is concerned about running an organisation, i.e. how to plan, manage, lead and organise its activities to take advantage of market and industry opportunities. It provides the direction and purpose for an organisation. The course videos and learning materials using various frameworks and concepts will examine and evaluate companies in domestic and international markets, employing a range of technologies, and operating within various regulatory and environmental constraints. During the course students will learn how to analyse company strategies; they will also learn via the tools of strategic analysis, how to evaluate strategic options and how to formulate an effective strategy for implementation. The course's objectives are to:

1. Understand the theoretical and practical issues involved in employing competitive strategy concepts in organisations.

2. Critically evaluate a number of widely used conceptual frameworks which will be of immediate and real value in future careers.

2. Learning Outcomes On completion of this course you will be able to:

Subject mastery
1. Understand the integrative nature of competitive strategy.
2. Adeptly utilise and apply the competitive strategy tools and knowledge in a practical or academic context through the use of global case studies.
3. Systematically and critically examine the effectiveness of the key competitive strategy conceptual frameworks / models of analysis.
4. Identify and evaluate the role of organisational design and organisational culture in shaping strategy and organisational performance.

Personal abilities
1. Develop analytical and problem-solving skills appropriate for a variety of subject and non- subject specific contexts.
2. Develop a capacity to explain strategic analysis and justify strategic choices in a coherent manner.
3. Develop independent working skills.
4. Develop communication skills, report writing.

This coursework involves the creation of a 10 to 15-minutes video in length and a reflective document summarising the competitive strategy lessons the group or you as an individual learnt from undertaking it. You will be marked on the content of your video and the reflective document, as well as your ability to present the evidence effectively and in a coherent manner. The learning outcomes of this piece of work will assess all the personal ability and subject mastery items except number 4 detailed on page 1.

The marking rubric or criteria for this coursework can be found on page 8 of this course handbook. It can also be found in the Assignments menu area within the Canvas course. Support to complete this piece of coursework will be provided during the recorded videos, tutorials and in the learning materials within Canvas.

Attachment:- Competitive Strategy.rar