C11BU Research Philosophy and Practice Assignment

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C11BU Research Philosophy and Practice - Heriot-Watt University

Research Proposal

Framing the Study

Question 1. Introduction: What is the dissertation about and why is it important? Short overview explaining why anyone would want to undertake this study and why anyone should want to read it.

Question 2. What are your aim and objectives? Summarise what you want to achieve with the entire study (Aim), and the specific, short-term steps you will need to take to achieve this (Objectives).

Question 3. What is the context for the dissertation? Are you applying the theory to a particular business, industry, sector, country, etc.? Why is this an appropriate context?

Question 4. Brief literature review: From your initial review of the literature, what previous research has been carried out in your chosen area of research? What is the theory you are using? Specify and discuss which theoretical body of knowledge you are basing your study within.

Attachment:- Research Philosophy and Practice.rar

Verified Expert

A research proposal is prepared in compliance with the relevant coursework2, and it is prepared in accordance with the guidelines. The research subject is the effect of social media commercialization on brand recognition, brand identification, and the selection of restaurants among young adults in Dubai. But this is simply a literature review and the whole emphasis is on the influence of social media ads on brand recognition, brand perception and the availability of restaurants for young adults in Dubai.

Reference no: EM132788421

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