Buzz can be created in a variety of ways

Assignment Help Marketing Management

Reference no: EM13546871

1. Buzz can be created in a variety of ways, for example, advertising. Explain how advertising can be used to generate buzz. What are some of the dangers of this method?
2. A company's marketing strategy can be customer-oriented (i.e., strategy designed by examining primarily customer needs) or competitor-oriented (i.e., strategy based on competitors' actions). In reality, companies do both. For the following scenarios, identify which strategies to emphasize and why.
1. A market leader in pharmaceuticals
2. A market follower in a mature market
3. A market nicher (i.e., company focused on a small segment) in interior decoration of luxury homes
4. A a market challenger in a mature market with low margins and significant economies of scale effect
(Points : 100)
3. Gobi Inc. has sales of $40,000,000. The contribution margin is 40% and the fixed costs are $3,000,000. The variable cost per unit is $12. The company is considering two different strategies for increasing their profits:
1. Spend $2,000,000 in advertising; the results is expected to increase the company's sales by 25%
2. Reduce the price by 20%; the price-demand elasticity is -3.0
Which of the two strategies will generate the highest overall profits? Show all calculations! (Points : 100)

For each, I will need two peer review articles cited, No minimum/max word; however, must be answered completely and understandable. Proper English (if you cannot write in proper English - do not reply), no plagiarism. I will submit to TURNITIN and I will not pay you and will give you bad feedback if it finds plagiarism.

Reference no: EM13546871

Questions Cloud

What is the non-price strategy for the product : What is the Non-Price strategy for the product?

You are the marketing manager for the firm : Scenario 1: You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan. You are also responsible for the successful implementation and evaluation of the plan and have full P&L ..

What are the compresive stress on the top of the beam : The beam over a 3ft wide outside door is to be concrete to support the brickwork above the door. The moment has been calculated to be 4005in-Ibs and the beam is 4 inches wide and 6 inches overall height.

Find the amount of changes in length of the rod : At a certain temperature T1, a 6.288x10^1 mm rod of a copper alloy containing 3.1715x10^1 at% Ni has a resistivity of 2.788x10^1 x 10-8 O-m.

Buzz can be created in a variety of ways : 1. Buzz can be created in a variety of ways, for example, advertising. Explain how advertising can be used to generate buzz. What are some of the dangers of this method?

A reaction of great significant for undergraduate students : A reaction of great significant for undergraduate students is the fermentation of sugar with yeast. This is a zero order (in sugar) reaction, where the yeast is a catalyst (it does not enter into the reaction itself)

How large must the storage tank be if it acts a completely : Radon from well water may pose a radiological health hazard. One treatment technique is simply to hod the water in storage, allowing the radon to decay. The decay rate is first order:

What do you know about marketing plans : What do you know about marketing plans? Identify an element of the marketing strategy, Provide an example of how that element is translated into an action item in the marketing plan.

Develop its marketing strategy : A firm that markets a drink called Blackwater has hired you to develop its marketing strategy

User Account

All Pages