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TeleToys Inc., a U.S.-based company, recently opened eighteen new toy stores in Brazil, acquired a women's clothing company in Canada, and closed its men's clothing line in Australia. The company has a structure that organizes its global operations into geographic regions.
1) Which of the following strategies should TeleToys follow if it wants buyers to perceive its products as unique?
A) retrenchment strategy
B) global strategy
C) differentiation strategy
D) low-cost leadership strategy
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