Buyers have opportunities to customize camp cars

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Camp cars (a hypothetical type of compact car) are currently sold in more than 40 countries. In a recent article in a major magazine, camp cars were described as "the biggest little car in the world." However, the camp car is also known for its ability to get 80 miles per gallon, its low emissions, and the recyclability of 100% of the materials used in its production. In markets where gasoline costs upward of $8 a gallon, the car has real appeal, especially among eclectic consumers who appreciate its hip, cool image. One of the hallmarks of the camp car is its size. Its dimensions-7 ft x 4 ft x 4 ft-make it 6 feet shorter and 2 feet narrower than the Volkswagen Beetle. The camp car was designed in Spain for the narrow streets of crowded European cities. Although it sports just a three-cylinder, 50- to 60-horsepower engine, the camp car is reported to purr like a kitten and to offer some spunk. Front and optional side airbags, air conditioning, remote control locking, and electric windows are also offered. Buyers have opportunities to customize camp cars. The company provides a user-friendly configuration tool on its websites, allowing potential buyers.

Reference no: EM133575030

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