Buyer power and supplier power are evaluated

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1. Buyer power and supplier power are evaluated using the same theory

T or F

2. Focus (or niche) strategies all depend upon a very strong brand

T or F

3. Why do firms with a cost leader strategy ideally operate at minimum efficient scale?

It reduces the complexity/riskiness of the firm

It creates a barrier to imitation by other firms

It means the firm has an opportunity to increase efficiencies as scale increases

None of these, because cost leaders should operate at the largest scale possible

4. Corporate strategy formally refers to creating strategies to try and build synergies between businesses that are in different industries and/or markets to create a competitive advantage for corporation overall

T or F

5. Trade offs that can help create a competitive advantage must require firms to incur opportunity cost

T or F

Reference no: EM132155719

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