Reference no: EM13580388

Buyer behavior is at the core of marketing. All marketing programs need to begin with an understanding of why and how consumers buy what they do. If no one purchases a company's product or service, it will quickly go out of business.

Main Discussion Post:

Using the product/service you selected in Unit 1, complete the following:

• Describe the model of consumer buyer behavior. Providing a list of the steps or a graphic of the model is not adequate, as you must explain how the process works in the real world using your own words.

• Select one (1) of the four sets of factors influencing buyer behavior:

• Cultural

• Social

• Personal

• Psychological