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Buyer behavior is at the core of marketing. All marketing programs need to begin with an understanding of why and how consumers buy what they do. If no one purchases a company's product or service, it will quickly go out of business.
Main Discussion Post:
Using the product/service you selected in Unit 1, complete the following:
• Describe the model of consumer buyer behavior. Providing a list of the steps or a graphic of the model is not adequate, as you must explain how the process works in the real world using your own words.
• Select one (1) of the four sets of factors influencing buyer behavior:
• Cultural
• Social
• Personal
• Psychological
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