Reference no: EM133168281

Select a specific area in marketing, such as buyer behavior, buying experience, marketing to vulnerable audiences, ethics in marketing, customer relationship management, or customer satisfaction.

Choose 6 research-based scholarly articles of interest that relate to your chosen topic-3 qualitative articles and 3 quantitative or mixed-method articles. Summarize the problem addressed in each article, and identify whether the research is qualitative, quantitative, or mixed-method.

Identify the following in each article:

Sample population

Limitations of the study

Findings