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Buyer behavior and Brand

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Reference no: EM133340329

The company chose: Huawei

The product is chosen: Huawei Watch GT3

Location: Promotion which only in Malaysia

Question:

Buyer behavior and Brand:

By referring to the adverts (Fatta Ahmin, a Malaysian celebrity's IG post wearing the watch);

Discuss how you think their MC strategies try to influence their consumers buying behavior and their brand (s) (e.g., customer's decision-making process, attitudes, customer's methods of processing of information, and customer's method of evaluation of alternatives) (related only to Huawei watch GT3 only)

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Reference no: EM133340329

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