BUSS 10004 Marketing Principle and Practice Assignment

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Reference no: EM133030391

BUSS 10004 Marketing Principle and Practice - Middle East College
Learning Outcome 1: Demonstrate an understanding of the nature of and the main influences on consumer behaviour.
Learning Outcome 2: Demonstrate the impact of the environment on marketing decisions.
Learning Outcome 3: Demonstrate knowledge of the concepts and methods of market segmentation, targeting and positioning.

Assignment Objective
The aims to provide a basic understanding of the nature, scope and purpose of marketing in an organization, to identify the main theoretical concepts behind the practice of marketing,

Assignment Tasks #1
Submit a work proposal for this assignment or before 1/11/2021 (23:59) which must include:

• Understanding of deliverables - a detail description of deliverables.

• General overview of proposed plan - initial understanding of solution to task2.

• Timeline for completion of the given tasks and two relevant journals as references. The work proposal must be submitted in a word file through the link available in Moodle.

Assignment Tasks #2

Student should write an essay answering the below questions:

1- Executive Summary of the assignment

2- Consumer behavior:
• What Is Consumer Behavior?
• What Is The Need For Study Consumer Behavior?
• Discuss the factors Which Influence Purchase Decision?
Your discussion should have in text citations.

3- PESTEL analysis:
• Discuss PESTEL analysis for any company located in Oman currently and it plan to expand and operate within GCC. Your discussion should have in text citations.

4- Marketing strategies:
• Explain Market Segmentation Strategy. Support your discussion with examples of one company at least.
• Choose any technological company and explain its Positioning strategy, your discussion should have in text citations.

• Market Growth Strategy: choose any airline company and discuss their growth strategy.

5- conclusion

• All resources should be cited using APA 7th Edition.

Attachment:- Marketing Principle and Practice.rar

Reference no: EM133030391

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