BUSM4302 Strategic Marketing in the Digital Economy

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BUSM4302 Strategic Marketing in the Digital Economy - University of Worcester

Learning Outcome 1: Identify, use and evaluate key tools of traditional and digital marketing

Learning Outcome 2: Demonstrate their ability to recruit and retain customers in digital and non-digital marketing spaces.

Learning Outcome 3: Critically evaluate the effectiveness of their strategies

This assignment requires you to select an organisation of your choice and critically evaluate the following three aspects:

• Context (macro and micro-environment)
• Strategy (segmentation, targeting and positioning)
• Value creation (through product(s) and brand)

Write your findings in the form of ‘blog posts'.

Your analysis must be supported with references to relevant course theories and concepts.

Tesco is preferred organization. P This assignment requires you to select an organisation of your choice and critically evaluate the following three aspects: Context (macro and micro-environment) Strategy (segmentation, targeting and positioning) Value creation (through product(s) and brand) Write your findings in the form of three ‘blog posts'. Your analysis must be supported with references to relevant course theories and concepts.

Attachment:- Assignment Brief.rar

Reference no: EM132686891

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BUSM4302 Strategic Marketing in the Digital Economy : BUSM4302 Strategic Marketing in the Digital Economy Assignment Help and Solution, University of Worcester - Assessment Writing Service

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