Reference no: EM132394394

BUSM4302 Strategic Marketing in the Digital Economy Assignment, 2019-20 - University of Worcester, UK

Learning Outcomes -

1. Identify, use and evaluate key tools of traditional and digital marketing.

2. Demonstrate their ability to recruit and retain customers in digital and non-digital marketing spaces.

3. Critically evaluate the effectiveness of their strategies.

This assignment requires you to select an organisation of your choice and critically evaluate the following:

The organisation's context, business model, target audiences, positioning, branding, product realisation and use of owned, earned and paid media to engage with customers.

Your analysis must be supported with references to relevant course theories and concepts.

Report Template -

On the title page list the following -

• Module name and code
• Student number
• Submission date
• Assignment Number/Title

Grading Matrix

Executive Summary (not required)

Table of Contents (not required)

Data Sources

Introduction

Body (use appropriate headings and sub-headings)

Conclusion

References - References (use the University Harvard referencing system).