Businesses such as value chain activities-brand recognition

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The Walt Disney Company is in the following businesses: Theme Parks, Cruise Lines, Resorts, Movies, Television, Radio, Music Recording, Baseball, Publishing, and Retail. How would you classify Walt Disney Corporation's business diversification strategy? What benefits are generated from any strategic fit existing between the businesses such as value chain activities and brand recognition? Please recommend a company Walt Disney may consider acquiring to improve shareholder value?

Reference no: EM131028204

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