Businesses shifted from manufacturing to selling services

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Reference no: EM132126766

1. Which of the individual differences offered in your text would best characterize the person that possesses referent power? explain

2. Why have businesses shifted from manufacturing to selling services? Provide a detailed example.

3. What’s the role of sales in the firm’s Integrated Communication Mix?

Explain the different situation where sales would be the preferred solution over other communication tools for a firm.

Reference no: EM132126766

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