User Account

All Pages

Businesses commonly use celebrities to endorse their product

Assignment Help Marketing Management
Reference no: EM133163360

Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product features. Other times businesses have the celebrity wear the product or talk about how they use the product in their everyday lives.

With this concept in mind, select one of the following celebrities to endorse Diet Pepsi in an attempt to reach the young people between the ages of 12-19:

Dwayne Johnson

Beyonce

Cardi B

Elon Musk

Respond to the following:

Why did you choose this celebrity? How does this celebrity align to the target market?

Which media channels would you use to reach the target market with this celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the discussion board introduction?

Reference no: EM133163360

Questions Cloud

Affect the company and marketing efforts : Describe the company you are designing the plan for. Analyze the forces that affect the company and marketing efforts.
Do you think the pricing strategy is appropriate : Do you think the pricing strategy is appropriate? Can it be improved to better meet its customer's needs?
Burgers only identity with loyal customer base : You are part of the management team for a fast-food chain that has a "burgers only" identity with a loyal customer base.
Target market and branding strategy : It is very important to make sure that you align your pricing strategy with your target market and branding strategy.
Businesses commonly use celebrities to endorse their product : Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product
Eliminate company financial scandals : If all companies established a corporate ethics code, would that eliminate company financial scandals? What is your opinion?
Developed revolutionary new personal : You are the international manager of a US business that has just developed a revolutionary new personal computer that can perform the same functions
Discuss the importance of product design : Critically discuss the need for delivery system design to embrace the environmental implications of the entire life cycle
What are the major sources of variability : Discuss how operations interfaces with other business functions and Discuss the trade-off relationship between the performance objectives, variability

Reviews

Write a Review

Marketing Management Questions & Answers

  In which stage the consumer buying decision process

Marketing Principles - Consumer Decision Process, In which stage of the consumer buying decision process are each of the following people?

  Explain what are the 4 r''s of next generation marketing

Explain what are the 4 R's of Next Generation Marketing and Explain EBusiness and Give a marketing definition for each

  How social influences impact on consumer purchase decision

How the two or more social influences (culture, social class or reference groups) impact on the consumer purchase decision process.

  Differences between motivational interviewing techniques

What are some of the similarities and differences between motivational interviewing techniques used in a counseling setting and persuasive techniques used in a business sales setting

  Explain how manufacturers or service providers and

1. explain how manufacturers or service providers and consumers benefit from sales promotions.2.explain at least two

  Aspects of strategic management process

What are organizational controls? Why are strategic controls and financial controls important aspects of the strategic management process?

  Explain briefly elements of operations strategy

Explain briefly elements of operations strategy?- List the elements of operations strategy Explain the elements of operations strategy.

  Why innovation may not be enough

Why Innovation May Not Be Enough

  Identify the target market for business

Identify the competitive advantage- what does the business offer that others do not? (A difference is worth establishing and promoting to the extent

  Discuss reasons why international trade is important

Discuss even though international trade may be negative in the following areas (2 main Disadvantages). Discuss at least 5 reasons why international trade.

  Key marketing metrics that need to be measured

Background and Objectives of the new marketing strategy.  Key marketing metrics that need to be measured and a rationale for why these metrics are important. Establish objectives (numerical goals) for each of the key marketing metrics you have identi..

  Create a marketing strategy

Marketing Strategy Assignment: Create a marketing strategy as a completion of the situation analysis. The situation analysis is designed to enable you to conduct an analysis of the uncontrollable environment and the industry sector that you are ope..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd