Reference no: EM132229443

The Executive Director of the Asia Division of Biotech has asked the GoTo Consulting group that has been assisting with the development of the Business Unit Strategy to begin putting the second phase together. In this phase, the director would like to start painting the functional picture of how the new division will be setup, the products that are believed critical for a successful initial launch, and how the division will communicate within itself, across other divisions, and with the corporate offices. To do this, the group will deliver a Description of the Organizational Structure and Culture section; a Breakdown of Products (skin care products)and Services for the initial Launch; and the Communication Plan.Breakdown of Products and Services In this section, you will present the products that Biotech will release in the first launch of the new division. These products were also discussed a week ago by your group(skin care product) and will now be formally introduced as the product line. Biotech needs to formally introduce the line of products that it will be presenting to the public and how its production aligns with Biotech’s mission. This section will need to provide specifics on the product and how it meets the sustainable, green, and human friendly mandate set forth from Melanie at the beginning of this project. Communication Plan This communication plan will be a roadmap on how the new division will best be able to communicate with Biotech’s corporate headquarters, suppliers, other divisions, and internally. This should lay out best practices and how the organization will be able to use the latest technologies available. Consider things as teleconferencing, video conferencing, telework, etc.