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Business-to-consumer model and business-to-business model

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1. Explain how in the simulation you would shift from a business-to-consumer (B2C) model to a business-to-business (B2B) model, and explain how you would adjust your promotional efforts to enhance your relationship marketing. Would Conscious Capitalism be relevant in a B2B environment?

2. What is a store brand, and why do many of them imitate national brand packaging? Explain the effects social, marketing, situational, and psychological influences on consumer decision-making. Discuss ethical considerations relevant to this type of imitation.

Reference no: EM133541051

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