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Business to competitors undercutting pricing

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Reference no: EM131118456

You are the Vice President of Marketing. Over the past week you have received calls from 5 of the 8 regional sales directors indicating they have lost business to competitors undercutting pricing.

  • What is your immediate response?
  • What actions would you take over the next couple of weeks?
  • What long-term actions would you recommend?

Respond to the questions listed above in approximately 300 words.

Reference no: EM131118456

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