Business to business or business to consumer sectors

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Reference no: EM13941374

There are two individual assignments of 2,000 words each. Each assignment is worth 100 marks which is 50% of the available marks for the module as a whole. Students' are to present in report format.

ASSIGNMENT 1 (2,000 words)

Select a small firm ‘START UP' of your choice in the business to business or business to consumer sectors' and present it as a case study in the form of a written report in the form of a business plan. Cover the nature of the business start-up, the objectives for the next five years, vision and mission set for the new venture. (500 words)

Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks demonstrate whether you consider whether business format franchising is a particularly effective method for entrepreneurs entering markets abroad. Explain how entrepreneurs may be able to rapidly expand their business overseas by using the concept of business format franchising. (1,500 words)

Reference no: EM13941374

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