Business-to-business marketing communication

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What communication vehicle is the primary means of B2B (business-to-business) marketing communication? Name at least two additional vehicles that are used to a greater extent by B2B firms than by B2C (business-to- consumer) firms.

Reference no: EM131610367

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Business-to-business marketing communication : What communication vehicle is the primary means of B2B (business-to-business) marketing communication?

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