Business-to-business and business-to-consumer

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1. In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?

2. Benchmarking is one of the essential ways to evaluate companies as it allows investors to compare various companies in the same industry.

Pick an industry of your choice and choose 2 companies for the purpose of benchmarking. Research their total revenue, net income, and market capitalization on Yahoo Finance. Explain in which which of these two companies you would prefer to invest, and why.

Reference no: EM132275795

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