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Business strategy for entering the cell phone

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Business strategy for entering the cell phone service industry. Assume that you run a start-up and have decided to enter the cell phone service industry. Which of the three generic strategies would you choose as your primary business strategy - overall cost leadership, differentiation, or focus? Explain your choice by elaborating on the product and service features you would offer to lure customers from the competition.

Reference no: EM133031009

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