Reference no: EM133574325 , Length: word count:3000

Global Strategy

Company - Tesla

Table of Contents

Introduction
XYZ overview

Application of strategic management process models/framework, to
XYZ
Company's goals, Vision, and Mission. External analysis-
Internal analysis

Evaluation of global strategies of XYZ
Business strategy
Corporate strategy
Global strategy

Entry Strategies in International Markets

Recommended strategies to increase XZY competitiveness in international markets

Conclusion

References

Appendix

1.0 Introduction (This is about telling the reader what the assignment entails in one paragraph of say, 200 words. Roughly 5 or 6 sentences briefly on the five main headings from the Table of Contents)

1.2 Overview of selected company (4key information needed in a one paragraph format: I. When founded 2. Service offered summarised 3. Customers served/targeted summarised 4. How big?) For how big, any of this 4 information would do to avoid unnecessary information overload: I. Market share 2. Number of employees 3. Number of locations 4. Turnover/sales). Estimated word 150

2.0 Application of Strategic Management Process models/frameworks to XYZ
Start with at least 2 definitions of strategic management and comment
2.1 Company's goals, Vision, and Mission. (Estimated word 250)
2.2 Environmental Analysis-
2.2.1 External analysis- Industry structure, competitive forces, and strategic groups (Apply any 2 relevant frameworks) (Estimated word 300)

External environment analytical tools you can use but if any different the below is highly welcome
• Porter's Diamond
• Porter's Competitive Model for Industry Structure Analysis (Porter's Five Forces Framework)
• Market size (TAM, SAM, SOM), the Business Cycle model
• Blue/Red Ocean strategy

Internal analysis- Resources, capabilities, and core competencies (Apply any relevant framework)

Internal environment analytical tools you can use but if any different from below is highly welcome

Competitor's analysis tool VRIO (Value, Rarity, Imitability or Organisation Framework) to establish your company's competitive advantage.

Porter's Value Chain
Organisational Competences-Resource Based View (RBV)
McKinsey 7s
Come with Points which must include in-text citation of the sources (man with the core/essential reading from the Scheme of Work) use at least 2 in each paragraph

3.0 Evaluate global strategies of XZY

3.1 Business strategy-Apply Porter's competitive strategies to analyse the different business strategies for international business (300 words)
3.2 Corporate strategy-integration, strategic alliances, M&As Discuss any 2 main strategies for internationalisation one of those that your selected company uses.(300 words)
3.3 Global strategy- Evaluate the global strategies that your selected company uses. (Use Bartlett and Ghoshal Matrix/ Porters Global strategics) (400 words)
(Include an evaluation of the strategies the selected company uses for each of the above.)
Come with Points which must include in-text citation of the sources (start with the core/essential reading from the Scheme of Work) use at least 2 in each paragraph

4.0 Entry Strategies in International Markets (Minimum 2 strategies Exporting, JVA, Licensing)
Come with Points which must include in-text citation of the sources (start with the core/essential reading from the Scheme of Work) use at least 2 in each paragraph.
Evaluate the strategy used by your company. (Estimated word 400)

5.0 Recommend any two strategies to increase the company's international competitiveness

Structures, culture, and control (corporate governance, social responsibility, and ethics) (Estimated word 200)

Conclusion (Estimated word 200)

In conclusion/ final analysis/discussion/evaluation, explanation, etc., the author has highlighted... (A summary of each of the main heading by way of two sentences as guide for those struggling to write one)